... the What of strategic change, and the How of strategic change, in this case related to implementation and normalization of EBP. The data collection plan, designedto capture relevant organizational ... citation purposes) Implementation ScienceOpen Access Study protocol Improving quality of care through routine, successful implementation of evidence-based practice at the bedside: an organizational ... explanatory case study is Pettigrew and Whipp& apos;s Content, Context, and Process model of strategic change. This framework focuses data collectionon three entities: the Why of strategic change,...