... pray a lot,” says one CEO. THE AREAS WHERE ONLY THE CEO CAN ADD VALUEWith the financial indicators in hand, the CEO has to be able to in-terpret, analyze, make assumptions, set targets, and ... time. TO ACT LIKE A CEO IS TO PERFORM—BOTH IN ACTION AND ACTINGYou have to give a performance also. Feels like the demands neverends, right?Perform is a powerful word. In the case of CEOs, it means ... industry as a whole you are getting both the good companies and the bad,” says Peter Mackins, CPA of SantaBarbara Visiting Nurses Association. The CEO needs to know common sense areas like financial...