... Thanks. List of FiguresChapter 1: What Customers Think AboutFigure 1.1: Your Customer& apos;s Prioritized Goals and ObjectivesChapter 2: What Customers Really WantFigure 2.1: The Customer ... 84Thinking like customers customer& apos;s goals, 15-20 customer& apos;s world, 5-7diagnostic approach and, 20-24importance of, 3-5partnerships and, 7-9resources for, 9-15Time, respect for customer& apos;s, ... Value and Risk, 49, 50-51, 66Emotional Value and Risk, 49, 56-57Guidance or Advice Value and Risk, 49, 52-53Image Value and Risk, 49, 53-54Quality Value and Risk, 49, 52Relational Value and...