... are optimizing your pages.A handy free tool for testing keyword density is the Keyword Density Checker ( keydensity.com/keyword-density-checker-calculator). Figure 2 -1 0 shows the tool in action. ... into marketing and psychology, and the abil-ity to create story value from the raw materials you have in front of you. To win at the trac game, to get the greatest number of visitors to your ... factor.Before I explain how these factors are calculated, and how to make use of them, there is an initial step to take, which is to gure out what terms you want to rank for.CHAPTER 2 ON-PAGE...