... start over. We are not building capacity in a sustainable way. I believe that we have turned fund-raising from a sustainable source of income into an unsustainable source that is a perpetual ... Services International, 142Preaching vs. passion, 152Pre-industrial age, 21Procter and Gamble, 86 88 Purple Cow, The (Godin), 24Quantum fundraising, 58 59Rao, Rajesh, 85 Rationalizing organizations, ... 213IndexAddis, Benyam, 21, 104Africa, globalization and, 102–107Airlines, rationalization by, 1 28 130Amazon, 52Amnesty International, 105, 135Andressen, Katya, 141, 144Apple Inc.,...