... mysteries, and offer related prizes or premiums, such as character cards or comic books to collect. Food company characters occasionally even make “live” appearances at events. Some food companies ... categories, such as product placement, movie, video, and video game advertising, cross-promotion license fees, athletic and event sponsorship, and celebrity endorsement fees. Finally, the companies ... Activities Directed to Children and Adolescents27III. Food Marketing Activities Directed to Children and AdolescentsA. IntroductionIn response to the Special Order, the Commission received...