... 1 67 Home Depot, 96Hope, 206–209Humility, 15–19, 176 Humor, 53–54Identity:distinguishing characteristics of,183–184significance of, 9–11Image protection, 88Imagination, 173 – 174 Imitation ... dealing with, 203Features, as competitive factor, 37 38Federal institutions, 1 67 Feedback loop, 80Fein, Benjamin, 74 75 Firestone, 175 First impressions, 30–32Fisher, Pete, 169– 170 Focus, importance ... pretending to be some-208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 208one else. It may cause ridicule. It may be awkward. Fitting in can beeasier....