... we
realize it or not, everyone has a brand.
24 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 24
22 MAY I HAVE YOUR ATTENTION, PLEASE?
Brand Builders
1. Do ... political pundits reviewing the speeches given
by the 20 04 presidential candidates’ wives, Laura Bush and Teresa Heinz
26 MAY I HAVE YOUR ATTENTION, PLEAS...
... going?
Building brand identities on a foundation of authentic experi-
36 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 36
the rise. They take shortcuts in ... reportedly in discussions
about the possibility of another big-screen feature film. Despite all of
his unquestionable success in television, comedy, and publishing, he
40 MAY I H...
... identifying
through visualization—imagining and believing a set of behaviors
and actions that get you the results you want.
180 MAY I HAVE YOUR ATTENTION, PLEASE?
Brand Building Belief VIII
I will ... rela-
tionship with your business associates, your friends, and yourself.
164 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch08_160-181.qxd 11 /22 /04 11 :20 AM Pag...
... May I Have Your Attention, Please?
Build a Better Business
by Telling Your True Story
Chris Hilicki
John Wiley & Sons, Inc.
ffirs.qxd 11/30/04 9:49 PM Page iii
Foreword
I
may still be discovering ... 10:53 AM Page 2
More Praise for May I Have Your Attention, Please?
“Give Chris Hilicki your attention and she’ll give you something
priceless: the ability t...
... stories have to do with you? Think about them in
the context of your work. How is your personal brand infused into
your professional work? How is it helping you build your business—
or is it hindering ... up to their spouse about a
76 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch03_56-81.qxd 11 /22 /04 11: 02 AM Page 76
remembering those painful memories that hurt an...
... is so full of brands that it is brand-saturated. It is like a
dripping wet paper towel, soaked and drenched, but still sitting on
96 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch04_ 82- 1 02. qxd ... a listener.
84 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch04_ 82- 1 02. qxd 11 /22 /04 11:08 AM Page 84
There is a wonderful international organization called Cops...
... Brooks his first standing ovation. Not only did
122 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 122
business with $1,000 that she borrowed from her boyfriend. ... with relief when they see the neigh-
126 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 126
trends. He said, I m not...
... heard?
Advertising versus Publicity
Advertising is different than publicity and visibility. Publicity exposes
your brand with visibility, and advertising promotes your brand. The
goal of all three ... does
it feel right because I love billboards, but it is a natural outgrowth of
my creative abilities in the publishing industry. When I was a little
girl, my favorite sitcom was Bewitche...
... truth was I had
20 2 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 2
Sustaining the Results You Get from Your Brand 195
Brand Building Belief IX
I can protect ... for us, which is
20 6 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 6
association. There must always b...