... Tan,Steinbach, Kumar Introduction to Data Mining 1 Data Mining: Introduction Lecture Notes for Chapter 1 Introduction to Data MiningbyTan, Steinbach, Kumar© Tan,Steinbach, Kumar Introduction to Data Mining ... (D E)© Tan,Steinbach, Kumar Introduction to Data Mining 17 Clustering: Application 1 Market Segmentation:–Goal: subdivide a market into distinct subsets of customers where any subset may ... should be sold with Bagels to promote sale of Potato chips!© Tan,Steinbach, Kumar Introduction to Data Mining 12 Classification: Application 1 Direct Marketing–Goal: Reduce cost of mailing...