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... hypnotized. They’ll forget all about these options. I’ll have them skipping out of the building and shrieking becausethey imagine the guy in the UPS truck is Britney Spears jumpingout of a limo.But ... 61I go down the hall to see them. They’ve turned the Crosbyinto their own little war room, with a coffee machine and a tray of unhealthy pastries and a gaggle of paralegals and other assis-tants ... here at Apple45 030 6815842-01.qxd 8/9/07 2:16 PM Page 45them. Let them believe they survived for a few days. Then, whenthey’re relaxed, call them in and fire them. It’s all part of creatingand...

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... through the cafeteria and the iGym, past the climbing wall and the aquariumand the Zen center, then outside to the skateboard halfpipe and the mountain bike trails and the rifle range, back into the ... center, past the smoothie bar, the transgendered supportgroup meeting, the aromatherapy room and the massage centerwhere a squadron of therapists are rolling out their massagechairs for the afternoon ... me.“I’m not agreed,” I say.They ignore me.“We’re all set,” Tom says. The meeting breaks up. All of the board members hurry out of the room. None of them says good-bye to me. They won’t evenlook at...

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... x0 y0 w0 h0" alt="" oPtion$ the secret life of steve jobs a parody by fake steve jobs DA CAPO PRESSA Member of the Perseus Books Group 030 6815842-FM.qxd 8/9/07 2: 13 PM Page iiicontentsPrologue ... gleeful send-up of the real Steve Jobs set amid the recent stock options backdating scandal. . . . Tech industry watchers whoknow (or know of) the players will get a kick out of seeing themskewered.” ... you’re the pivot man, sitting in the 14 030 6815842-01.qxd 8/9/07 2:16 PM Page 14“Takes to a new level Lyons’s depth of understanding of allthings Steve Jobs, and stretches his Steve Jobs ‘voice’...

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... informedmy design of the room, and how much time I spent working out the size of the windows and the size of the space between the windows so that the ratio would be perfect. I told him how the board ... create the impression that the boul-ders and stream had been there all along, and that the buildinghad been set up around them. The rest of the campus isn’t like this, of course. Those are the buildings ... After the meal, Larry gets upand shows off his karate moves, which scares the shit out of the geisha girls. They all go running from the room screaming.By the time we’re done it’s five in the...

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... back to the Jobs Jet andget the hell out of there. But the plant manager insists I go on atour of the dorms where the workers live, so I can see how great the conditions are. I tell him there’s ... beashamed of yourselves.”Rule Number One when talking to people who think they’repowerful is this: Insult them. Tell them they’re stupid. Challengethem. Unlike the rest of the world, they’re ... Goodbye.”That’s it. I walk out. In the car on the way to the air-port I gaze out the window at the palm trees and the garish 1 13 030 6815842-02.qxd 8/9/07 2:18 PM Page 1 13 the old black-and-white TV...

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... him and told him he had the job. The poor bastard called the San Jose Mercury News and told themhe’d been hired to be the CEO of Apple. Then the Merc and allthese other newspapers did stories ... watering. The next time he offers I say okay and he hands meone of the hash brown things. It looks like a scab that came off the back of a horse’s balls. But I have to admit, the taste of it—wow. The ... me to this room where all the big-shots from the Valley are sitting around a table. It’s like the meeting of the Five Families scene from Godfather One. There’s 34 140 030 6815842-02.qxd 8/9/07...

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... are the worst of all. I try not to look at them. But there isno avoiding the sound of their fans, whirring and droning. The assistant lawyers introduce themselves. They can barelyconceal the ... But there’s anotherway to look at these objects, and in this other way of looking atthem, which is the way we look at them in Cupertino, well, let’sjust say you could kind of start to see these ... insidestory of how the iPod was first created, and gives all the credit toa bunch of guys that nobody has ever heard of, and the onlymention of me is where they say that, ironically, when thesegeniuses...

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... them.”“You take their money.”“They give only what they want to give.”“They won’t give much after I go back down there and tellthem the truth.”“Yeah, see, that’s the beauty of it. They won’t believe ... seat. “They played Sonya and Zackoff each other. Told them one of them was going to go free and the other was going to go to jail, and it was up to them to decide,but whoever rolls first gets the ... look at the rest of the board. “You’re all voting with Tomon this?”They all kind of shrug and nod. None of them dares to actu-ally speak to me—they’re not that bold yet—but it’s clear they’reno...

options the secret life of steve jobs phần 9 pdf

... Green is the head of Poseidon Films.They’ve made some of the biggest movies in Hollywood history,502 13 030 6815842- 03. qxd 8/9/07 3: 21 PM Page 2 13 This time when we visit the U.S. Attorney’s office ... Definitely. The CEO is the guy who runs the company. The chairman is just a figurehead.”“But the chairman’s above the CEO, right?”“Not really.”“Well why did Sinatra call himself the chairman of the board? ... way out of trouble,” Doyle says.“He’s right,” Bobby says. “And there’s no way you’re givingaway a billion dollars.”2 03 030 6815842- 03. qxd 8/9/07 3: 21 PM Page 2 03 “It’s the best water there is,”...

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... ride in the jet?”By the time we touch down in Scottsdale the details havebeen worked out. Ja’Red will get a billion dollars, plus the Jobs Jet and the Jobs Domicile, and of course the Jobs jobs, ... Paul. There’shuge interest in the catalog from other artists. The whole assethas just been terribly underutilized at Sony. You can’t believe the offers they’ve had, and they’ve always turned them ... buy the catalog, and then224 030 6815842- 03. qxd 8/9/07 3: 21 PM Page 224arranged to fly him up here for the holiday. We sent the Jobs Jetto Lima to get him.At midnight, six hours into the trip,...

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