... process and activity. The problem for both academics conceptualizing the process and for firms themselvesis how wide should they conceive the process to be. For firms themselves,part of the reason ... teams and components can be ready when the plane arrives and problems can be solved before they create a major difficulty for the company and its customer. For companies like Rolls-Royce, therefore,instrumentation ... opportunities in the form of turbidites in the North Sea and the Gulf of Mexico in the 1960s (Watts, 19 98) . Of course,it must be emphasized that throughout the North Sea development, Shell and BP (and to...