... only one Martha Stewart, one Picasso, one Ralph Nader, and one Steven
Spielberg.
?????
How do you become known
as “the only one to do what
you do”?
Invent Business Opportunities No One Else Can ...
competition’s.
Invent Business Opportunities No One Else Can Imagine
42
Figure 2.1. Summary of Elements of a Strategic Position
Elements
5 Years Ago To...
...
projection.)
• The organization will gain signifi cant learning whether the
innovation succeeds or fails.
Invent Business Opportunities No One Else Can Imagine
150
all the company’s problems, but ... casting calls, auditioning, and their adapta-
tion to your business.
Invent Business Opportunities No One Else Can Imagine
160
you-done-for-me-lately results i...
... 2001
658.4’012 dc21 200 135 3 63
Invent Business
Opportunities
No One
Else Can Imagine
Trendsetting companies
disarm their competition
and
astound their customers.
Will you be one of them?
by Art Turock
Franklin ... Art, 1950-
Invent business opportunities no one else can imagine / by Art Turock.
p. cm.
Includes index.
ISBN 1-56414-578-6
1. Business p...
... include inventing roles that don’t currently
Invent Business Opportunities No One Else Can Imagine
24
Isn’t the power to invent the future essential for creating business
opportunities no one else ... this shift of
Invent Business Opportunities No One Else Can Imagine
30
It is not abandoning the past
The replicator’s greatest fear of innovation is...
... formalize decisions regarding which
innovations to pursue?
Innovation treated as ritual Constant innovative thinking
Invent Business Opportunities No One Else Can Imagine
62
entering the consumers’ ... the airline experience
fun, valuable for the money, and fi lled with customer feel-good innovations.
Invent Business Opportunities No One Else Can Imagine
72
t...
... Invent Business Opportunities No One Else Can Imagine
88
latent customer needs fail to detect new business opportunities. Few are
willing to cultivate the quality of thinking that produces business ... This leads us to what happens
when Big Idea #3 is ignored. Companies that can t or won’t tease out
Invent Business Opportunities No One Else Can Imagine...
... doing
business with? Which of their best practices do you value?
How could those best practices be adapted to your business?
Invent Business Opportunities No One Else Can Imagine
112
If not among ... frustrations and compromises?
Invent Business Opportunities No One Else Can Imagine
118
unusual vantage point, in order to conceive original customer insights...
... retailer.” How can a services
Invent Business Opportunities No One Else Can Imagine
142
Welcome to the charter membership of the business world’s lunatic
fringe. If you don’t know the rest of ...
his or her followers to a person-on-a-mission focus on results.
Invent Business Opportunities No One Else Can Imagine
134
of local business establishments. B...
... Manager of
Invent Business Opportunities No One Else Can Imagine
174
For best results, please answer these questions with “ruthless honesty.”
Compare your answers with other team members to notice ... a set of assumptions about
Invent Business Opportunities No One Else Can Imagine
172
teammates through setbacks and diffi cult periods; and respect
for the uniqu...
... trends, defi nition of, 35
Invent Business Opportunities No One Else Can Imagine
208
• Freedom to view your business from original perspectives.
• Freedom to maximize innovativeness by rethinking ... long-
term objectives into a logical sequence of milestones building upon one
another.
Invent Business Opportunities No One Else Can Imagine
200
At the MAC...