... Mobile Marketing Playbook Published by 360i Smashwords Edition Copyright 2010 360i Thank you for downloading this ebook. As always, we welcome comments, critique, debate, and discussion – you ... alone makes mobile unlike any other form of media. Mobile marketing has near limitless potential to contribute to and build on other marketing programs.7. Mobile is great for branding thanks to ... (facebook .360i. com) or on our blog (blog .360i. com).Happy reading,Bryan Wiener, CEO, 360i CHAPTER 2: PLANNING IN MOBILE MARKETING Creating an Integrated Mobile Marketing ProgramWhen planning a mobile...