New Products Management - CHAPTER 5 PROBLEMBASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS docx
New Products Management - CHAPTER 5 PROBLEMBASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS docx
... 5 CHAPTER 5 PROBLEM-BASED IDEATION: FINDING PROBLEM-BASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS AND SOLVING CUSTOMERS’ PROBLEMS McGraw-Hill/IrwinCopyright ©2006 The McGraw-Hill Companies, ... families.Bausch and Lomb generated ideas on making contact lenses more comfortable by getting pairs of executives to act out skits in which they played the eyeball and the contact lens. CHAPTER 5 CHAPTER ... causes new “energy-rich” nations to emerge, and ultimately may lead to a cleaner environment for everyone.Altruism Outbreak: This is the “random acts of kindness” movement – solve social problems...
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New Products Management - CHAPTER 6 ANALYTICAL ATTRIBUTE APPROACHES: INTRODUCTION AND PERCEPTUAL MAPPING potx
... Attractive design 1 2 3 4 5 2. Stylish 1 2 3 4 5 3. Comfortable to wear 1 2 3 4 5 4. Fashionable 1 2 3 4 5 5. I feel good when I wear it 1 2 3 4 5 6. Is ideal for swimming 1 2 3 4 5 7. Looks like ... label 1 2 3 4 5 8. Easy to swim in 1 2 3 4 5 9. In style 1 2 3 4 5 10. Great appearance 1 2 3 4 5 11. Comfortable to swim in 1 2 3 4 5 12. This is a desirable label 1 2 3 4 5 13. Gives me ... Comfortable to wear -0 .018 0.2134. Fashionable 0.146 -0 .017 5. I feel good when I wear it -0 .028 0.2016. Is ideal for swimming -0 .021 0.2277. Looks like a designer label 0.138 -0 .0208. Easy to...
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New Products Management- CHAPTER 20 PUBLIC POLICY ISSUES potx
... reputationMonitor recall effectivenessPublic Policy Problems and the New Public Policy Problems and the New Products Process Products ProcessFigure 20.6Four Legal Bases for Product LiabilityFour ... disposal cannot be handled by recycling.Some companies test market their products in Germany and Scandinavia, because of the strict greenness tests there. CHAPTER 20 CHAPTER 20PUBLIC POLICY ... records from physicians and offers a new service of information for pharmaceutical firms, including patients’ name, age, sex, and so on, as well as illnesses and treatments. 5. Your company’s “educational”...
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New Products Management - CHAPTER 19 LAUNCH MANAGEMENT potx
... customer (A-T-A-R).Decision Model for Building Launch Decision Model for Building Launch Control PlanControl PlanFigure 19.3 CHAPTER 19 CHAPTER 19LAUNCH MANAGEMENT LAUNCH MANAGEMENT McGraw-Hill/IrwinCopyright ... contingency planning? And which of these need to be tracked?*Basis: Consider potential damage and likelihood of occurrence.A-T-A-R Hierarchy: Where Does the A-T-A-R Hierarchy: Where Does ... Innovation Management, Vol. 17, No. 1, January 2000, pp. 4 1 -5 6.Figure 19.8A Sample Launch Management PlanA Sample Launch Management PlanPotential Problem Salespeople fail to contact general-purpose...
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New Products Management - CHAPTER 18 MARKET TESTING pps
... availableMay not be applicable to totally new- to-the-market products, since no prior data available.Does not test channel member response to the new product, only the final consumerHow Market ... form now due to cost and time commitments and other drawbacks.Speculative SaleSpeculative SaleOften used in business-to-business and consumer durables, similar to concept and product use tests.Give ... SellingUsed for business-to-business products, also consumer products sold directly to end users.Train salespeople, give them the product and the selling materials, and have them make calls...
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New Products Management - CHAPTER 17 IMPLEMENTATION OF THE STRATEGIC PLAN potx
... inertia has been overcome?A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s ObligationGroup’s Obligation New product group must persuade itself and management that the plan ... Innovation Management, Vol. 16, No. 6, November 1999, pp. 52 0 -5 21.Figure 17.4Tactical Launch Decisions and Actions, Tactical Launch Decisions and Actions, Showing Influences on DemandShowing ... limitation.”“Dockers are available at JCPenney.”“Future neurosurgeons benefit from the hand-to-eye skills of computer games like this one.”There is no limit to the choices here, but there...
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New Products Management - CHAPTER 16 PART FIVE LAUNCH pot
... segments; BMW has the 3-, 5- , and 7-series.Marketing activities are coordinated. Coca-Cola uses ads, promotions, catalogs,sponsorships, and interactive media.What the brand means to customers ... detergentSome Brand Names That Didn’t WorkSome Brand Names That Didn’t WorkFigure 1 6-9 Branding DecisionsBranding DecisionsWhat is the brand’s role or purpose?Are you planning a line of products? Do ... Light and Zima, and lost about 50 % of itssales over a four-year period.Sources of brand equity are monitored. Disney studies revealed that its characters werebecoming “overexposed” and sometimes...
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New Products Management - CHAPTER 15 PRODUCT USE TESTING pot
... new product and two others,or two variants of the new product and one other.Same as above.Multiple-product techniques can use side-by-side or staggered (sequential monadic) product-useapproaches.Data ... not like the brand.Types of Product Use TestsTypes of Product Use TestsFigure 15. 6Type Products InstructionsMonadic The new product alone. "Try this new toothbrush, and tellme how ... CHAPTER 15 CHAPTER 15 PRODUCT USE TESTINGPRODUCT USE TESTINGMcGraw-Hill/IrwinCopyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Gamma...
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New Products Management -CHAPTER 13 DESIGN - CHAPTER 13 DESIG pot
... to determine customers’ reactions to the proposed shape and form. New Developments in CAD New Developments in CADStereolithography (rapid prototyping)Mechanical computer-aided engineering ... Factors for an Industrial DesignDesignFigure 13 .5 Computer-Aided Design (CAD)Computer-Aided Design (CAD)Greatly accelerates the design step and allows assessment of multiple possible designs ... Sony Walkman from four platforms.Contributions of Design to the New Contributions of Design to the New Products Process Products ProcessFigure 13.1DevelopmentDevelopmentFigure IV.1Model...
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