... there.WHAT COLOR ARE YOUR GLASSES?We are not all the same.The mass market is dead. Instead we are faced with collections of individuals. We may all becreated equal, but our worldviews are different. ... works, live that story, make it true, authentic, and subject to scrutiny. All marketers are storytellers. Only the losers are liars. STEP 3:FIRST IMPRESSIONS START THE STORYHere’s what we know: ... it will.The essential conclusion is that not all worldviews are created equal. People with worldviews that are private, that are embarrassing to share or that belong to people who don’t like keeping...