... 87–88Appearance, of cover letter, 2Appreciation, statement of:in advertising response cover letters, 88in broadcast cover letters, 8in cover letters to search firms, 49in networking cover letters, ... Shilling000243000Action statement:in broadcast cover letters, 8in networking cover letters, 153in resume letters, 193Advantages, of cover letter, 1–2Advertising response cover letter(s), 3, 87advertisement ... Johnson000Index000000244000Job search objective:in broadcast cover letters, 7in letters to search firms, 49in networking cover letters, 152in resume letters, 193Linear comparison, of qualifications...