... Even if you don’t, you still need to create hype, so you can furtheryour career.) To work up a buzz, you need to build what the biz calls a “story.” A story is a spiel along the lines of You won’t ... before you start assembling a team, you want to be sureyour music is ready for the big time. And how do you know when it’s ready? You ask your tummy. Do you believe,in your gut, that your music ... with your particular problems and challenges? If you re a new artist, you want to besure they know how to watch every penny so you can survive. You also want to be sure they have time for you. If...