... Analysis - 20 - o Limit to important marketing ratios that are common to the industry e.g., sales cycle, advertising -to- sales, conversions from trial to purchase, website traffic -to- search ... planned changes o Summarize changes o Justify changes: Due to results Due to research Due to competition - 1 - How to Write a Marketing Plan The Marketing Plan is a highly detailed, ... e.g. call center, online, service desk, walk-up, on-site customers being serviced: e.g., current customers, potential customers, distributor network service delivery method: e.g.,...