... extension. 2. DIFFERENT METHODOLOGICAL APPROACHES FOR CUSTOMER SATISFACTION 2.1. Kano’s model for customer satisfaction In many cases customer satisfaction has been seen mostly as a one-dimensional ... a day-to-day basis, a growing number of companies choose customer satisfaction as their main performance indicator. However, customer satisfaction must be translated into a number of measurable ... presented in this paper. Key words: Customer satisfaction analysis, MUSA method, Satisfaction importance modelling, Kano’s model. 1. INTRODUCTION To reinforce customer orientation on a day-to-day...