... notice the sharing buttons or be compelled to use them.Here is an example of traditional, passive social sharing:You see the social shares up top, but that is the only place they appear to the ... to drive traffic to their website. They also created content such as whitepapers and webinars to convert traffic into leads. The best marketers realized that their leads were often sent too ... build our editorial calendar around monthly themes and then put together the content pieces to support that theme, including, but not limited to, SlideShare decks, white papers, blog posts,...