... applications and the right IT/IS structures. Mutual Understanding of IT/IS and Business The social dimension of linkage between business and IS is defined as the level of mutual understanding of and ... externalizing, mapping and storing knowledge about the value creation logic of a company. VI. CONCLUSION In this paper we outlined the origins, the different understandings, and the evolution of the ... Clarifying Business Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci CLARIFYING BUSINESS MODELS: ORIGINS, PRESENT, AND FUTURE OF THE CONCEPT...