... From the smallest local business to sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. Gone are the esoteric theories of marketing ... Team-Fly ® Enterprise Marketing Management Enterprise Marketing Management The New Science of Marketing Dave Sutton and Tom Klein John Wiley & Sons, Inc. ... Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 74 8-6 011, fax (201) 74 8-6 008, e-mail: permcoordinator @wiley. com. Limit of Liability/Disclaimer of Warranty: While the...