... caught, $10, 000, by 0 .10. That calculation indicates that to a burglar who is sent to jail for an average of one out of ten burglaries, the cost of any one burglary is only $1,000 ( $10, 000 x 0 .10) . ... mathematical formula for computing the present value of future costs or benefits received one year from now is PV = [1/(1 + r)] f, where PV stands for present value, r for the rater of interest, and f for ... on that information. People cannot assimilate all the information they need to make rational choices, however. People do lack information, and they could make better choices if information...