... services.3. Planning marketing programs. To transform marketing strategy into marketing pro-grams, marketing managers must make basic decisions on marketing expenditures, marketing mix, and marketing allocation. ... marketing performance.34The marketing audit examines six major marketing components:(1) the macroenvironment and task environment, (2) marketing strategy,(3) marketing organization, (4) marketing systems, (5) marketing ... target markets, designing marketing strategies, planning marketing pro-grams, and organizing, implementing, and controlling the marketing effort. The foursteps in the marketing process are:1....