... the web and see lots of “loose” information. Others see logical aggre-gates, such as business cards, resumes, events and so forth. Microformats are standard for- mats for representing information ... site and became the editor-in-chief for Search EngineLand. The site provides news and information on the major search engines—Google, Ya-hoo!, and Microsoft—as well as search engine marketing and ... search results and new types of applications. The key is for developers touse standard microformats, rather than developing customized, non-standard data aggre-gations. Microformat standards encourage...