... with the cus-tomer, clarify the purpose of the meeting, set the focus on the cus-tomer, and bridge to needs. Where you are in the sales cycle deter-mines the emphasis on each. But even in the ... pleasecontact George Hoare, Special Sales, at george_hoare @mcgraw- hill. com or (212) 904-4069. TERMS OF USEThis is a copyrighted work and The McGraw- Hill Companies, Inc. ( McGraw- Hill ) andits licensors ... acknowledgingwhat the customer has said (not paraphrasing), to encourage the customer to answer.Be curious:Find out why.“Effective questioning is half the job of sales. ”18 The Sales Success Handbook:20...