The Insider’s Guide Customer Service on the Web ppt

... The Insider’s Guide to Customer Service on the Web Ten Secrets for Successful Customer Service by Greg Gianforte, RightNow Technologies The Insider’s Guide to Customer Service on ... observers, web- based customer service is one of the biggest business opportunities on the web. Unfortunately, most companies fail to effectively exploit the web& apos;s full potential as a customer service ... Evaluation Questions Yes No Don't Know 1. Can your customers quickly find answers to their most frequently asked questions on your web site? 2. Can they easily check on the status of the...

The Insider’s Guide Customer Service on the Web pptx

... improvement in the quality of the company’s customer service. 4 © 2005 RightNow Technologies, Inc. The Insider’s Guide to Customer Service on the Web Ten ... Secrets for Successful Customer Service by Greg Gianforte, RightNow Technologies The Insider’s Guide to Customer Service on the Web Ten Secrets for Successful Customer Service by Greg ... Evaluation Questions Yes No Don't Know 1. Can your customers quickly find answers to their most frequently asked questions on your web site? 2. Can they easily check on the status of the...

Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... FT London taxis thoroughly briefed about the implications of the budget for the man -on -the- street by FT news editor. Taxi drivers then spreadthis budget knowledge to their customers, and the ... Information Campaign,commissioning the HEA to develop the consumer education campaign on foodhygiene in the UK. The Insider’s Guide to PR: Chapter 6Page 15Client: Dunlop Slazenger GroupPRCA Consultancy: ... Committee Stage in the House of Commons, the Government committed to give further consideration to the issues raised.Subsequently, in the House of Lords, the Government brought forward their ownamendment...

Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... or she oversees the workload of the team and must be able to spotpotential danger points on the account. The client will often come to the manager as the first port of call if they have a problem ... to the team.• Senior Account Manager: the senior manager role is related to the senior execrole in that it is a transition to the next level. Senior managers will begin to take on the responsibility ... directing accounts in a mentored environment as theyprogress upwards. • Account Director: the responsibility of the account director is to manage the relationship with the client and ensure best performance...

Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... things from there Of course it won’t be like that in reality, but hopefully this has given you a cleareroverview of the types of PR involved. For further information, please visit some of the links ... The Insider’s Guide to PR: Chapter 3Page 10A: To be honest I’m not that up to speed with modern technology, but I do have a real interest in current affairs. Would I ever get the chance ... work do you do for them?I: Well, we handle news releases and arrange feature length editorial coverage in the same way as we do for our other clients. However, because the financial press...

Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... idea aboutworking in PR then you might want to move on to the next section which discusseswhether you have the right skills. Those looking for a career in PR can take one of two main routes: ... illustration:• Client Contracts – A consultancy is contracted to deliver bespoke PR services toany number of companies or ‘clients’ of any discipline. Account teams within afull service consultancy, ... join the trade association. In-house PRdepartments are not subject to such PR industry regulations as the ConsultancyManagement Standard, although some individuals within the organisation mightbe...

Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... to ask the client prior to the ■■presentation C: you don’t make an effort – if the client doesn’t like your ideas, it ■■means that you don’t want to work for him anyway The Insider’s Guide ... affect one of your clients. What is your reaction?A: you ignore it, because you are convinced that it’s only sensational news ■■that won’t affect your client in the slightestB: you dig up the ... What do you read first?A: the “gossip” pages ■■B: the front page ■■C: the crossword puzzle ■■2. There’s a promotion on the station concourse and you are offered a freebie. It’s a sample CD...

Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... specialisations, regional PR guide, world PR contacts, sponsorshipspecialists, government advisors, and service providers.Sponsorship Online(www.sponsorshiponline.com). A sponsorship matching service ... reach. The Council of Public Relations Firms(www.prfirms.org). The association forPR consultancies in the US. The Public Relations Society Of America(www.prsa.org). The US body for publicrelations ... 3QSTel: 0113 283 2600 Web: www.lmu.ac.uk/lbsLondon School of Public RelationsDavid Game House69 Notting Hill GateLondon W11 3JSTel: 020 7221 3399 Web: www.pr-school-london.comManchester Metropolitan...

Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... see Cutting.• Communication: the credible, honest and timely two-way flow of informationthat fosters common understanding and trust.• Competition: other organisations that represent a threat ... should cover the issues that are likely to arise in the interviewand the approach that should be taken on these issues.• Cutting: the piece of written material containing messages about the client ... promotion.• Brief: the instructions from a client to a consultancy, or directions communicatedwithin a PR agency.• Broadcast: the dissemination of programmes or messages through the media ofradio,...

Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

... orregularly visit the on- line sites of such publications. PR Week is the best source ofagency news but there are a growing number of publications covering the industrylike the Guardian’s on- line site ... UKPR agencies, and the accounts they hold. The more considered and targeted yourapplication, the better your chance of being noticed and singled out. Don’t forget to read the marketing and trade ... impressed by the company’swork and reputation in a particular sector. Contributors to this guide put research at the top of any job hunter’s action list.Most consultancies have a website so...

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