... Vegas and right now the market, I definitely want to dominate it here, but I also want to have exposure to all over the country. So I already know that’s what I want, you know, I want to do ... funnel, and then you just start driving your traffic to the site using geotargeting that’s local to you, and then you can expand out in each market as you want. You don’t have to, you know, change ... want to decide what your offer is going to be. So, you know, what are you going to offer to people to get them to, you know, give your information, basically. And along with that, you have to...