Grapho-Persuasion:Mastering the Pyramid of Persuasion potx

... about their personality, the key to how best persuade them. Dozens of samples and examples are given as well as the use of handwriting analysis in the scope of a simple but elegant model of persuasion. ... the sciences of persuasion and graphology and called this new theory Grapho -Persuasion. Grapho -Persuasion is the use of graphology to understand someone’s personality and the incorporation of ... courting them, the target will become confused. Now, monopolise the attention of your target by spending more time with them and grapho-persuade them. The odds of winning the heart of your...

Mastering The Essentials of Sales_8 potx

... artifi-cial. When high achievers watch a sunset, they don’tsee the end of the day—they imagine the sun rising on the other side of the planet. They know that there is anew dawn every second somewhere ... continue the climb andwin.MASTERING THE ESSENTIALS OF SALES161out what influenced the company’s growth (or de-cline) during the pastfive years.6. Check the companyfrom the perspective of the ... and shareholders. The more employees understand the role of manage-ment, the better they will be able to contribute and maketheir investment pay off.MASTERING THE ESSENTIALS OF SALES169ACTION...

Ideas Into Words Mastering The Craft Of Science Writing

... calculated all kinds of things with this theory. The ﬁrstthing I calculated was the rate of disintegration of the muon and the neutron. They should be connected to-gether, if this theory was right, ... is available from the British Library.would go no further—“30 percent; we cannot say morethan 30 percent”—till they were sure I had the message.Then they would shut the of ce door. “But let ... going to be all of them, or al-most all. This is going to be awful!—an old-fashioned epi-demic like none of us has ever seen!” The better the scien-tist, the larger the scruple and the more he...

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Mastering the craft of science writing part 17

... trigger their adrenaline. So they oftenthrive as staff, goaded on by the rest of the group (not tomention the boss). Gregarious types may not need goad-ing but wilt in a life that leaves them ... and fer-tilize and weed. There is work to be done. But the work paysoff biggest when the plants are right for the soil and micro-climate of the particular garden.Is there some subject or writing ... of us tenseup when we sit down to write. But fortunately, the How of writing is not the heart of the matter, and we all once knew it.Since you are reading this book, you were probably one of those...

Mastering the craft of science writing part 4

... off by 7 percent.”Then I remember the 9 percent. It was like a predictionfor me: I went home and got this theory that says the neu-tron decay should be off by 9 percent, and they tell me the next ... “un-sure,” even when they are sure (in the ordinary sense), becausetheir idea of truth is so lofty. Also, they feel responsible notto scare the public.I well remember from the early 1980s not ... part, the best scientists agree on the currentbest theory, which they recognize because, well, it ﬁts. It an-swers the most questions with the greatest precision and the fewest loose ends. There’s...

Tài liệu Mastering the craft of science writing part 1 pdf

... past the point where I paid it any mind. So I sat and waitedwhile she ﬁnished.Finally, she pulled out the page, gathered it togetherwith one or two others and, still not looking up, passedthem ... did—no knitted brows, just the blank screen of her face, the outside world absent. For a moment, the room lay still. Until, abruptly: “Oh, yes,ForewordFor my father,who would have been so ... It was a short essay for the Johns Hopkins Maga-zine, which she edited, but this was one of the little piecesshe wrote herself.What, she wanted to know, did I think of it?Oh, it was ﬁne, I...

Tài liệu Mastering the craft of science writing part 2 pdf

... interest in it.Science writers and editors needn’t start off knowingmuch science. Some of the best of them do, but some of the best of them don’t. They must, though, be able to learn sci-ence, be ... one way or the other, sitting beside her at her desk, the manuscript on the sliding desk tray between us, I learned.I can attest to the wisdom of the writerly injunctionsyou’ll ﬁnd in these pages ... intelligentquestions, and shake off the high intimidation quotient of adense, jargon-laden article in the Proceedings of the National Acad-emy of Sciences. Elise was a member of this breed; she was...

Tài liệu Mastering the craft of science writing part 3 docx

... Attitude5terial as they do with the readers. Indeed, their curiosity andits fruits are a large part of what the reader senses, of whatlets the reader trust them—a process that begins with the ﬁrst sentence.When ... . . See you at the bar?” Ten minutes later,while the grousers were presumably at the bar, I walked by the room of exchange copies—and there was John Bethell,combing through other people’s magazines ... interesting about how the worldworks, and then another something, and another, and an-other. For the rest of your working life, you will get paid totalk to people and pass along the great stuff...

Tài liệu Mastering the craft of science writing part 5 doc

... of Being that inturn gives rise to appropriate Doing.You can spot the best mentors, like the best parents and the best shrinks, because their former protégés are out theredoing the work. They ... parties,people often tell me that they have decided they want to bewriters, and they’ll get started as soon as they have moretime, or when they have their study ﬁxed up, or when theyget a new ... professionalnetwork as well, but the network is the least of the gift, be-cause a so-called “network” is really more like a tribe. If youare the right breed of cat for your mentor’s tribe, the net-work quickly...

Tài liệu Mastering the craft of science writing part 6 pptx

... whole class of story ideas arrives from the otherdirection: from outside the world of research, in the form of a question, observation, or piece of news.To under-stand the phenomenon then brings ... you get the picture.Spot what appeals to the visual sense. Today’s technology lets uslook at everything from the eyes of ﬂies to the birth of stars,from the bottom of the ocean to the everyday ... as for the rest of us, ideas spark each other off, showing theirfull size only as they connect. Sometimes it’s hard to knowwhat you think till someone asks the right question or offersone...

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