... figures, the less you’ll be perceived as a leader.• To identifyLeaders tell their listeners (or remind them when they seem to haveforgotten) who they are—what binds them together, what makes themunique, ... That’s how you’llwin influence.• To inspire To inspire is to kindle your listeners’ desire to act. Inspiration, liter-ally, means to “breathe into.” In this case, to breathe life and vitality intoYOU ... that he loves them, they’dthrow up. Kelleher, on the other hand, used what he called the “L word”all the time, and his employees once took out a full- page ad to tell him how much they adored...