... Certain larger agencies and consult-
ancies may also offer this service.
Advantages of using a consultancy
Consultancies can offer independent advice through a range of serv-
ices. Thus they can ... otherwise!
Disadvantages of using a consultancy
Public relations concerns the internal and external communication of
an organization. A consultancy usually works to one p...
... 13/06/00, 12: 2822
Public relations – a practical guide
36
Camera-ready artwork
This is the term used in printing and publishing when artwork is ready
to be photographed and put on to film as part of the ... The imaging business continues to develop, and today
most photographic reproduction studios can provide a comprehensive
service in an ever-changing market...
... in a formal setting and have a
formal agenda, at least for part of the meeting. The adoption of the
previous minutes, chairmans address, presentation and adoption of
the annual accounts and the ... of promoting
an organizations image creatively. They are an excellent way of
communicating at first hand with clients, the public and the media,
and can show...
... such a way as to turn the situation to
advantage; at the very least to limit any damage to a minimum.
What follows are some of the basic rules that apply whatever form
a crisis may take and if ... effect-
ively a visual magazine programme, covering a wide variety of
different topics and giving information which the viewer can call up
at will. Teletext and Ceefa...
... edited by Anne Gregory: Public Relations in
Practice; Effective Media Relations; Planning and Managing a
Public Relations Campaign; Risk Issue and Crisis Management,
Kogan Page
319 further reading.p65 ... facilities.
Digital photography and scanning
Digital photography and scanning are two more aspects of information
technology that are changing rapidly. They will be of pa...
... which
can include the container, the labelling and often the packaging.
However, if the products are in different areas of trade then no legal action can be
taken. Examples of this are in the use of ... Headings to the paragraphs and sub-paragraphs in these terms shall not affect
the construction of these terms.
13. Standards and codes of conduct
The Consulta...
... action to be taken.
5. Costings
The financial costs, any benefits arising and other details of relevant financial
information. This will be helpful to any decision making. Any detailed breakdowns
should ... relevant?
l Is it appropriate?
If the answer to each of these is yes then you can begin. In general terms, for
planning purposes you need to:
l Get the budget allocat...
... Important to maintain it.
Clean up Be prompt. It shows you are a responsible, caring
organization.
Advertising Useful and can help save time.
Local press Can give you more aggravation than the nationals.
The ... new go off the record to the press.
l Compensation do not reveal details of any compensation to the media. For
insurance claims take advertising space in ne...
... press, and visits
to many AMCs over the past 4 years. Demographic data from the Association
of American Medical Colleges, the Association of Academic Health Centers,
and the American Medical Association ... facilities for care of
the elderly, and palliative care and attention to end of life issues.
From a pragmatic standpoint, I have provided the reader with a mod...
... example, the amalgamation of a cardiology program having
a rich basic science program with a cardiothoracic surgery program, a vascular
program, and a radiology program having a paucity of basic ... down the walls
that have traditionally separated the various departments; thus, a service line
approach can enhance the clinical and translational research enterprises...