Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy 13 docx

... as the leader in Internet car sales, AutoByTel (20 04) introduced online car buying to the general public in 1995. While initiallyfocusing on new car sales along with CarsDirect (20 04), they have ... $8,765.50 3 421 .31 Blue Book Value $5,775 $21 ,175 $ 12, 091.83 3946.19 Price Ratio 48 .2% 96 .2% 72. 1% 0.11 Year 19 92 2003 1998.75 2. 48 Buyer’s Feedback Rating 0 475 17.83 51. 92 Seller’s ... 57Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.DVDs. In S. Krishnamurthy (Ed.), Contemporary research...

... D., & Davis, J. (20 02) . Interactivepsychographics: Cross-selling in the banking industry. Journal of Adver-tising Research, 42( 2), 7 22 .Petty, R. D. (20 00). Marketing without consent: ... J. (20 01). Banner advertising: Measuring effective-ness and optimizing placement. Journal of Interactive Marketing,15(Spring), 60–65.Somani, A., Choy, D., and Kleewein, J. C. (20 02) . Bringing ... 111Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.Kleewein, 20 02) . The amount of potential information...

... strategic guide to aid in engaging, retaining, transacting, andsustaining new customers every day.ReferencesAaker, D. A. (20 02) . The Internet as integrator: Fast brand building in slowgrowth market. ... L. (20 00). The 11 immutable laws of Internet branding. NewYork: HarperCollins.Roberts, M. L. (20 03). Internet marketing: Integrating online and offlinestrategies. New York: McGraw-Hill Irwin.Sealy, ... brands. Electronic Markets, 13( 3), 30–40.Nemes, J. (20 00). Domain names have brand impact. B to B Chicago, 85( 12) , 20 22 .Nielsen-NetRatings. (20 03, February 20 ). Global Internet population grows...

... AndreiniCopyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.The Impact of Internet onMarketing Research Marketing ... disproved by the real behavior of thecustomer at the point of sale. Research carried out directly at the point of sale,196 AndreiniCopyright © 20 06, Idea Group Inc. Copying or distributing in print ... strategies,mainly in terms of the following:• Timeliness: as well as the cost advantages that companies have gained withsavings in printing of catalogs and price lists, on the Internet they may varyin...

... Kong7303.3343839.0003700.000173930.000 92. 2Iceland 27 9.384168.00065.7467168.00099.9Italy57715. 625 25 000.000 20 500.000931 925 0.00098.0Japan 126 974. 628 60381.00063880.0007347080.00099.0Kenya3 1138 .735310.000540.00065 25 0.00078.1Liechtenstein 32. 8 42 20.000-44-100.0Lithuania3601 .138 11 42. 000500.000 32 341.00098.0Luxembourg448.569314.700 21 5.7418100.000100.0Mexico103400.165 123 32. 000 20 20.000513 420 .00089.6Netherlands16067.75491 32. 4004081.891 52 8700.00099.0New Zealand3908.0371 920 .000 22 00.000361780.00099.0Norway4 525 .116 27 35.000 20 80.408 13 24 50.000100.0Poland38 625 .4788070.0001780.000193500.00099.0Portugal10084 .24 55300.0003074.19416 20 00.00087.4Romania 22 317.7303777.000645.50038800.00097.0Russia144978.57330000.000 25 00.00035 920 0.00098.0Serbia ... Rep.1 025 6.7603869.0004346.0003001100.00099.9Denmark5368.8544785.0001444.016 13 29 30.000100.0Estonia1415.681501.691711.00038540.000100.0Finland5183.545 28 61.000 21 62. 574 23 22 70.000100.0Germany8 325 1.85150900.00055300.000 20 0 28 640.00099.0Greece10645.3435431.000937.700 27 133 0.00097.0Hong ... of Idea Group Inc. is prohibited.and achieving an integrated European information society by 20 10 (Euro-pean Council, 20 02) .• China: It is the fastest growing Internet market in Asia, and will...

... 38.5% individual product proposals 20 .0% 20 .6% 19 .2% Stance Analysis: Social Cues and Attitudes in Online Interaction 27 7Copyright © 20 06, Idea Group Inc. Copying or distributing in print ... Playing/downloading games and music 42. 0% 2) 19.0%3) Application of Internet-Based Marketing Instruments 29 7Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic ... Balocco,Gandini, & Rangone, 20 02) . In the marketing literature, a variety of innovative Internet-based marketinginstruments are described. In this context we define marketing instruments...

... distribution in the age of electroniccommerce. Industrial Marketing Management, 2, 95–1 02. The E-Mode of Brand Positioning 313 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... previously invested in establishing and keeping a businessrelationship alive (Jones et al., 20 02) .Papers regarding switching barriers coming from marketing or economicsmention switching costs ... segmentis crucial in assessing perceived quality. There may be two kinds of televisions:The E-Mode of Brand Positioning 321 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic...

... switching costs andrepurchase intentions were significant (phi’s range from 0 .21 to 0.57; seeLocked In By Services 329 Copyright © 20 06, Idea Group Inc. Copying or distributing in print or ... alive(Jones et al., 20 02) .Locked In By Services 331Copyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.Analyses ... switching costsof filling in forms when changing banks, getting new X-rays when changingdentists, paying membership fees when changing gyms, and explaining adesired hairstyle when changing barbers...

... Value94human–computer interaction (HCI) 89IIndia 58Indian 24 , 62 individual specific data 349information control 305information integration 109information seeking 6infotainment 4international ... 109, 22 9marketing instruments 28 5marketing mix 193marketing measures 28 5marketing research 1883 62 O’ConnorCopyright © 20 06, Idea Group Inc. Copying or distributing in print or electronic ... 317online consumer 2, 348online customer value 88, 96online environment 3online marketing 28 6, 305online presence 306online privacy 107, 1 12 online privacy protection 3 52 Ppermission marketing...