... 7:23:24 AM Social Marketing to the Business Customer 230 To help companies comply with the new FTC guidelines, the Word of Mouth Marketing Association (WOMMA) has a Social Media Marketing Disclosure ... Planning marketing campaignsMarketingCharts, 34MarketingProfs, 34MarketingSherpa, 34, 37 Market intelligence:applications of social media, 15 –17monitoring online conversations, 67– 86 Marketo, ... the social media bug in 2005 and has never looked back. He advises marketers and business executives on how to optimize their use of social media, search, and other online channels. His clients...