... marketing campaignsMarketingCharts, 34 MarketingProfs, 34 MarketingSherpa, 34 , 37 Market intelligence:applications of social media, 15 –17monitoring online conversations, 67– 86Marketo, 34 , ... TweetersNews StandsAloneConversationsare OwnedFigure A.2 Toyota on Twitter.bapp.indd 230 bapp.indd 230 11/27/10 7: 23: 23 AM11/27/10 7: 23: 23 AM Social Marketing to the Business Customer 234 only ... 231 bapp.indd 231 11/27/10 7: 23: 24 AM11/27/10 7: 23: 24 AM Social Marketing to the Business Customer 230 To help companies comply with the new FTC guidelines, the Word of Mouth Marketing Association...