... ofillustrations, the typeface, even the page layout. Or it can be generaland non-specific, leaving the detail to the publisher.3 19( 05).p65 13/06/00, 12:26 19 Public relations – a practical guide 18their ... penalty clauses.3 19( 04).p65 13/06/00, 12:2518 Public relations – a practical guide 12and television). It is part of civil law and can result in an action fordamages.This is the area where the ... consultancy has no parental ties, but mayhave links with, or be part of, a larger group. It may also have a 3 19( 02).p65 13/06/00, 12:227 Public relations – a practical guide 103Ethics and the...