... SELECTION FROM INTERBRAND’S TOP 100 LISTSHOWS WHY BRANDS ARE WORTH PROTECTING:2001BRAND VALUE($MM) 68, 94565,0 68 52,75230,09221,7 28 14,6 38 13 ,85 810 ,80 1 8, 7467, 589 6,2146,0195,4641,757% ... from too much information.READY?In other words… THE FOCUS TEST:Who are you?What do you do?Why does it matter?123THERE ARE 1,349 CAMERAS ON THE MARKET. HOW DO YOU DECIDE WHICH ONE TO BUY?BRANDNAMECOCA-COLAMICROSOFTIBMFORDMERCEDESHONDABMWKODAKGAPNIKEPEPSIXEROXAPPLESTARBUCKSTHIS ... HOW TO BRIDGE THE DISTANCEBETWEENBUSINESS STRATEGYAND DESIGNFINALLYA brand is not a product.A VISUAL PRESENTATION BY MARTY NEUMEIER The three most important words...