Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 10 pot

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot

... out: “It’s the products. The productsSUCK! There’s no sex in them anymore.”1 The Fall of Apple Apple’s fall was quick and dramatic. In 1994, Apple commanded nearly 10 percent of the worldwide ... controls every otheraspect of the customer experience from the TV ads thatstimulate desire for Apple s products, to the museum-likeretail stores where customers buy them; from the easy-to-use ... Ding in the UniverseChapter 6 - Inventive Spirit: Where Does the InnovationCome From? Chapter 7 - Case Study: How It All Came Together with the iPodChapter 8 - Total Control: The Whole WidgetAcknowledgementsNotesIndexand...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx

... one,”former Apple chairman Edgar Woolard Jr. told Business clear chain of command all the way down the line: everyonein the company knew whom they reported to and what wasexpected of them. The organization ... Clones. Jobs killed the clone business. The movewas highly controversial, even inside the company, but itinstantly allowed Apple to capture the whole Mac marketagain by eliminating the competition. ... bring the Apple peoplearound and sell the deal.” 16 The Brand. Jobs realized that while the products sucked, the Apple brand was still great. He considered the Apple brand as one of the core...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf

... for Steve Jobs is the right hemisphere talks to the left hemisphere.”11 Lessons from Steve • Be a despot. Someone’s got to make the call. Jobsis Apple s one -man focus group. It’s not how othercompanies ... things, Jobs ordered as many settings asChapter 2Despotism: Apple s One -Man FocusGroup“We made the buttons on the screen look so goodyou’ll want to lick them.” Steve Jobs, on Mac OS X’s user ... asked several managers from Philips (the Dutch electronics giant is one of herclients) to take home a handful of products and use themover the weekend. The managers, most of them tech savvy,failed...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx

... years the iMac, the iPod, the Mac Book, the iPhone. Apple is a hit-driven company,” said Moore. “It’s had one hit afteranother.”For much of the last century, there were myriadcompanies run by ... athleticwoman in a Macintosh T-shirt, who smashes the screenwith the toss of a sledgehammer. The sixty-second spotnever showed the Mac, nor any computer, but the messagewas clear: the Mac would ... downtrodden computerusers from the hegemony of IBM. Apple s board of directors was shown the spot just aweek before it was due to air and freaked out. Theyordered the ad pulled from the Super Bowl, but...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc

... the people who report to him, Apple s middle managers demand the samelevel of high performance from their staff. The result is areign of terror. Everyone is in constant fear of losing theirjobs. ... work there,” said Eigerman. “They arevery excited to be there. There’s a lot of passion. Peoplelove the products. They really believe in the products. Theyare very excited about what they ... screamed at them, he kept upmorale by instilling in them the conviction that they had ahad sued the sites in an attempt to learn the identity of the person in its ranks who leaked the information,...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf

... or"S.J.” Anyone else whose name is Steve is known by theirfirst and last names. At Apple, there is only one Steve. There are also F.O.S.—Friends Of Steve persons ofimportance who are to be treated ... Apple slaptops to be among the first wireless notebooks, a trendthat later went thoroughly mainstream, and the AppleTV,which links the TV in the living room with the computer in the den. Apple ... capitalize on the last one. Critics say he was charging ahead so fast, herecklessly failed to follow through on what he’d built. Take the Mac and the Apple II. By the mid-1980s, the Apple IIwas the PC...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt

... atMicrosoft, the company’s chief salesman who took over from Bill Gates, the programmer. “Then one day, the monopoly expires for whatever reason,” Jobs continued.“But by then the best product ... interface monopoly. The product people aren’t the ones that drive the company forward anymore,” Jobs said of Apple during thatperiod. “It’s the marketing guys or the ones who expand the business into ... what’s the point of focusing on making the product even betterwhen the only company you can take business from isyourself?” Jobs said in situations like this, the people who built the company in the...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot

... experience for the customer,” explainedJohnson. The store should be about the lifetime of the product, not the moment of the transaction. At many stores, the purchase ends the relationship with the store. ... itcould prepare the packaging. The other groups working on the iPod—including the hardware and the software teams—knew the device only by its code name, “Dulcimer.” Evenwithin the graphics department, ... even knew of the existence of the iPod project. To complete the project asquickly as possible, the team took as many parts aspossible off -the- shelf: the drive from Toshiba, a battery from Sony,...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx

... pile. But at the end of the meeting, Jobs asked the four people present fortheir opinions. Chieco reached across the table and pulled the "iPod” card from the reject pile. The way Steve hadbeen ... believes that Apple needs to wrest control of the devices partly from the consumer. The iPod is a goodexample. The complexities of managing an MP3 player arehidden from the consumer by having iTunes ... and the Xbox at the heart of Microsoft’sown “digital hub.” Controlling the whole widget may havebeen the wrong model for the last thirty years, but it is the right model for the next thirty—the...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

... GregoryMandich, MitchManock, JerryManovich, DavidManufacturingoverseasand product designMarketingMacworld Expoproduct reviewersand secrecyas theaterMercer, PaulMicrosoft Apple innovations, ... of - Jobs, Steve (cont.)NeXTpackaging, attention toperfectionism ofas permanent CEOPixaras product pickerquality, approach toquits Apple ( )reorganization of Apple ( )returns to Apple ... processiWeb Jobs, Steve Apple as reflection ofbiographical information business- related weaknessescancercharisma/reality distortion fieldas control freakdetail orientation offocus at Apple getting...

Xem thêm

Từ khóa: Japanese Candlestick Charting Techniques Steve nison steve jobs steve lidie perltk designed learned from mistakes on the job what you learned from mistakes on the job Nghiên cứu sự biến đổi một số cytokin ở bệnh nhân xơ cứng bì hệ thống Một số giải pháp nâng cao chất lượng streaming thích ứng video trên nền giao thức HTTP Giáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôit Giáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôit ĐỒ ÁN NGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWAN Phát triển mạng lưới kinh doanh nước sạch tại công ty TNHH một thành viên kinh doanh nước sạch quảng ninh Trả hồ sơ điều tra bổ sung đối với các tội xâm phạm sở hữu có tính chất chiếm đoạt theo pháp luật Tố tụng hình sự Việt Nam từ thực tiễn thành phố Hồ Chí Minh (Luận văn thạc sĩ)Nghiên cứu, xây dựng phần mềm smartscan và ứng dụng trong bảo vệ mạng máy tính chuyên dùng Nghiên cứu khả năng đo năng lượng điện bằng hệ thu thập dữ liệu 16 kênh DEWE 5000 Định tội danh từ thực tiễn huyện Cần Giuộc, tỉnh Long An (Luận văn thạc sĩ)Tìm hiểu công cụ đánh giá hệ thống đảm bảo an toàn hệ thống thông tin Thơ nôm tứ tuyệt trào phúng hồ xuân hương Sở hữu ruộng đất và kinh tế nông nghiệp châu ôn (lạng sơn) nửa đầu thế kỷ XIX Tổ chức và hoạt động của Phòng Tư pháp từ thực tiễn tỉnh Phú Thọ (Luận văn thạc sĩ)Tăng trưởng tín dụng hộ sản xuất nông nghiệp tại Ngân hàng Nông nghiệp và Phát triển nông thôn Việt Nam chi nhánh tỉnh Bắc Giang (Luận văn thạc sĩ)chuong 1 tong quan quan tri rui ro Nguyên tắc phân hóa trách nhiệm hình sự đối với người dưới 18 tuổi phạm tội trong pháp luật hình sự Việt Nam (Luận văn thạc sĩ)Giáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vật TÁI CHẾ NHỰA VÀ QUẢN LÝ CHẤT THẢI Ở HOA KỲ QUẢN LÝ VÀ TÁI CHẾ NHỰA Ở HOA KỲ