Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 9 ppt

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot

... out: “It’s the products. The productsSUCK! There’s no sex in them anymore.”1 The Fall of Apple Apple’s fall was quick and dramatic. In 199 4, Apple commanded nearly 10 percent of the worldwide ... index.eISBN : 97 8-1-4406-3257-01. Jobs, Steven, 195 5- 2. Apple Computer, Inc.—Management. 3. Computer industry—United States. I. Title. HD9 696 .2.U62J636 2008 338.761004’ 092 —dc22 20070 492 70Without ... prop for the slim instruction manual.As well as the packaging, Jobs controls every otheraspect of the customer experience from the TV ads thatstimulate desire for Apple s products, to the museum-likeretail...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx

... one,”former Apple chairman Edgar Woolard Jr. told Business clear chain of command all the way down the line: everyonein the company knew whom they reported to and what wasexpected of them. The organization ... Clones. Jobs killed the clone business. The movewas highly controversial, even inside the company, but itinstantly allowed Apple to capture the whole Mac marketagain by eliminating the competition. ... bring the Apple peoplearound and sell the deal.” 16 The Brand. Jobs realized that while the products sucked, the Apple brand was still great. He considered the Apple brand as one of the core...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf

... for Steve Jobs is the right hemisphere talks to the left hemisphere.”11 Lessons from Steve • Be a despot. Someone’s got to make the call. Jobsis Apple s one -man focus group. It’s not how othercompanies ... had the workingcode running on another machine that was placed next to the Director demo. When they showed the working code to Jobs, he’d lean forward, his nose to the screen, andexamine them ... things, Jobs ordered as many settings asChapter 2Despotism: Apple s One -Man FocusGroup“We made the buttons on the screen look so goodyou’ll want to lick them.” Steve Jobs, on Mac OS X’s user...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx

... years the iMac, the iPod, the Mac Book, the iPhone. Apple is a hit-driven company,” said Moore. “It’s had one hit afteranother.”For much of the last century, there were myriadcompanies run by ... distraction. The people who are doing the work are the moving force behind the Macintosh. My job isto create a space for them, to clear out the rest of the organization and keep it at bay,” 9 Jobs ... witnessed,” Jobs told Fortune in 199 8. “There’sa person who s got a Ph.D. in computer-generated plants—3-D grass and trees and flowers. There’s another who is the best in the world at putting imagery...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc

... the people who report to him, Apple s middle managers demand the samelevel of high performance from their staff. The result is areign of terror. Everyone is in constant fear of losing theirjobs. ... work there,” said Eigerman. “They arevery excited to be there. There’s a lot of passion. Peoplelove the products. They really believe in the products. Theyare very excited about what they ... screamed at them, he kept upmorale by instilling in them the conviction that they had ahad sued the sites in an attempt to learn the identity of the person in its ranks who leaked the information,...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf

... or"S.J.” Anyone else whose name is Steve is known by theirfirst and last names. At Apple, there is only one Steve. There are also F.O.S.—Friends Of Steve persons ofimportance who are to be treated ... capitalize on the last one. Critics say he was charging ahead so fast, herecklessly failed to follow through on what he’d built. Take the Mac and the Apple II. By the mid- 198 0s, the Apple IIwas the PC ... Apple slaptops to be among the first wireless notebooks, a trendthat later went thoroughly mainstream, and the AppleTV,which links the TV in the living room with the computer in the den.Apple...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt

... well-conceived, will get Apple back on the hot-growth path,” Business Week said.31Enriching Lives Along the WayUntil the 199 0s, most stores sold goods from a variety ofmanufacturers, the department ... Who usually ends up running the show?” askedJobs. The sales guy.”12Jobs cited as a good example Steve Ballmer atMicrosoft, the company’s chief salesman who took over from Bill Gates, the ... money,and the staff is happy to answer any question, even the most basic. Later on in the evening there’s a class on videoediting at a small theater at the back of the store. The classis free.Apple...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot

... experience for the customer,” explainedJohnson. The store should be about the lifetime of the product, not the moment of the transaction. At many stores, the purchase ends the relationship with the store. ... itcould prepare the packaging. The other groups working on the iPod—including the hardware and the software teams—knew the device only by its code name, “Dulcimer.” Evenwithin the graphics department, ... even knew of the existence of the iPod project. To complete the project asquickly as possible, the team took as many parts aspossible off -the- shelf: the drive from Toshiba, a battery from Sony,...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx

... pile. But at the end of the meeting, Jobs asked the four people present fortheir opinions. Chieco reached across the table and pulled the "iPod” card from the reject pile. The way Steve hadbeen ... believes that Apple needs to wrest control of the devices partly from the consumer. The iPod is a goodexample. The complexities of managing an MP3 player arehidden from the consumer by having iTunes ... and the Xbox at the heart of Microsoft’sown “digital hub.” Controlling the whole widget may havebeen the wrong model for the last thirty years, but it is the right model for the next thirty—the...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

... GregoryMandich, MitchManock, JerryManovich, DavidManufacturingoverseasand product designMarketingMacworld Expoproduct reviewersand secrecyas theaterMercer, PaulMicrosoft Apple innovations, ... of - Jobs, Steve (cont.)NeXTpackaging, attention toperfectionism ofas permanent CEOPixaras product pickerquality, approach toquits Apple ( )reorganization of Apple ( )returns to Apple ... processiWeb Jobs, Steve Apple as reflection ofbiographical information business- related weaknessescancercharisma/reality distortion fieldas control freakdetail orientation offocus at Apple getting...

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