Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 8 pdf

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot

... Data Kahney, Leander. Inside Steve s brain / Leander Kahney. p. cm. Includes bibliographical references and index.eISBN : 9 78- 1-4406-3257-01. Jobs, Steven, 1955- 2. Apple Computer, Inc.—Management. ... out: “It’s the products. The productsSUCK! There’s no sex in them anymore.”1 The Fall of Apple Apple’s fall was quick and dramatic. In 1994, Apple commanded nearly 10 percent of the worldwide ... controls every otheraspect of the customer experience from the TV ads thatstimulate desire for Apple s products, to the museum-likeretail stores where customers buy them; from the easy-to-use...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx

... one,”former Apple chairman Edgar Woolard Jr. told Business clear chain of command all the way down the line: everyonein the company knew whom they reported to and what wasexpected of them. The organization ... Clones. Jobs killed the clone business. The movewas highly controversial, even inside the company, but itinstantly allowed Apple to capture the whole Mac marketagain by eliminating the competition. ... bring the Apple peoplearound and sell the deal.” 16 The Brand. Jobs realized that while the products sucked, the Apple brand was still great. He considered the Apple brand as one of the core...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf

... for Steve Jobs is the right hemisphere talks to the left hemisphere.”11 Lessons from Steve • Be a despot. Someone’s got to make the call. Jobsis Apple s one -man focus group. It’s not how othercompanies ... had the workingcode running on another machine that was placed next to the Director demo. When they showed the working code to Jobs, he’d lean forward, his nose to the screen, andexamine them ... things, Jobs ordered as many settings asChapter 2Despotism: Apple s One -Man FocusGroup“We made the buttons on the screen look so goodyou’ll want to lick them.” Steve Jobs, on Mac OS X’s user...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx

... years the iMac, the iPod, the Mac Book, the iPhone. Apple is a hit-driven company,” said Moore. “It’s had one hit afteranother.”For much of the last century, there were myriadcompanies run by ... because they viewed it as anunimportant distraction. The people who are doing the work are the moving force behind the Macintosh. My job isto create a space for them, to clear out the rest of the organization ... ad celebrating the misfits, the rebels, the troublemakers . . . the crazy ones.” The spot began with a tag line taken from another,discarded ad: “Why 1 984 won’t be like ‘1 984 ’ ”—areference...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc

... the people who report to him, Apple s middle managers demand the samelevel of high performance from their staff. The result is areign of terror. Everyone is in constant fear of losing theirjobs. ... work there,” said Eigerman. “They arevery excited to be there. There’s a lot of passion. Peoplelove the products. They really believe in the products. Theyare very excited about what they ... screamed at them, he kept upmorale by instilling in them the conviction that they had ahad sued the sites in an attempt to learn the identity of the person in its ranks who leaked the information,...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf

... or"S.J.” Anyone else whose name is Steve is known by theirfirst and last names. At Apple, there is only one Steve. There are also F.O.S.—Friends Of Steve persons ofimportance who are to be treated ... capitalize on the last one. Critics say he was charging ahead so fast, herecklessly failed to follow through on what he’d built. Take the Mac and the Apple II. By the mid-1 980 s, the Apple IIwas the PC ... Apple slaptops to be among the first wireless notebooks, a trendthat later went thoroughly mainstream, and the AppleTV,which links the TV in the living room with the computer in the den.Apple...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt

... atMicrosoft, the company’s chief salesman who took over from Bill Gates, the programmer. “Then one day, the monopoly expires for whatever reason,” Jobs continued.“But by then the best product ... theirheight about 80 ,000 conference attendees to a pair ofbiannual meets. (These days, more than 80 ,000 peoplevisit Apple s stores every morning, and another 80 ,000 in the afternoon!)In the ... interface monopoly. The product people aren’t the ones that drive the company forward anymore,” Jobs said of Apple during thatperiod. “It’s the marketing guys or the ones who expand the business into...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot

... experience for the customer,” explainedJohnson. The store should be about the lifetime of the product, not the moment of the transaction. At many stores, the purchase ends the relationship with the store. ... itcould prepare the packaging. The other groups working on the iPod—including the hardware and the software teams—knew the device only by its code name, “Dulcimer.” Evenwithin the graphics department, ... even knew of the existence of the iPod project. To complete the project asquickly as possible, the team took as many parts aspossible off -the- shelf: the drive from Toshiba, a battery from Sony,...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx

... pile. But at the end of the meeting, Jobs asked the four people present fortheir opinions. Chieco reached across the table and pulled the "iPod” card from the reject pile. The way Steve hadbeen ... believes that Apple needs to wrest control of the devices partly from the consumer. The iPod is a goodexample. The complexities of managing an MP3 player arehidden from the consumer by having iTunes ... and the Xbox at the heart of Microsoft’sown “digital hub.” Controlling the whole widget may havebeen the wrong model for the last thirty years, but it is the right model for the next thirty—the...

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

... GregoryMandich, MitchManock, JerryManovich, DavidManufacturingoverseasand product designMarketingMacworld Expoproduct reviewersand secrecyas theaterMercer, PaulMicrosoft Apple innovations, ... of - Jobs, Steve (cont.)NeXTpackaging, attention toperfectionism ofas permanent CEOPixaras product pickerquality, approach toquits Apple ( )reorganization of Apple ( )returns to Apple ... processiWeb Jobs, Steve Apple as reflection ofbiographical information business- related weaknessescancercharisma/reality distortion fieldas control freakdetail orientation offocus at Apple getting...

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