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Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 2 potx

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot

... Data Kahney, Leander. Inside Steve s brain / Leander Kahney. p. cm. Includes bibliographical references and index.eISBN : 978-1-4406- 325 7-01. Jobs, Steven, 1955- 2. Apple Computer, Inc.—Management. ... States. I. Title. HD9696 .2. U62J636 20 08 338.761004’0 92 dc 22 200704 927 0Without limiting the rights under copyright reserved above, no part of this...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx

... one,”former Apple chairman Edgar Woolard Jr. told Business clear chain of command all the way down the line: everyonein the company knew whom they reported to and what wasexpected of them. The organization ... Clones. Jobs killed the clone business. The movewas highly controversial, even inside the company, but itinstantly allowed Apple to capture the whole Mac marketagain by eliminating the competition. ... bring the Apple peoplearound and sell the deal.” 16 The Brand. Jobs realized that while the products sucked, the Apple brand was still great. He considered the Apple brand as one of the core...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf

... for Steve Jobs is the right hemisphere talks to the left hemisphere.”11 Lessons from Steve • Be a despot. Someone’s got to make the call. Jobsis Apple s one -man focus group. It’s not how othercompanies ... things, Jobs ordered as many settings asChapter 2 Despotism: Apple s One -Man FocusGroup“We made the buttons on the screen look so goodyou’ll want to lick them.” Steve Jobs, on Mac OS X’s user ... calls for Apple to exit the hardware business because its market share in the 20 00s slippedinto low single digits. But Apple goes after the mostprofitable segment of the market, not the most...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx

... years the iMac, the iPod, the Mac Book, the iPhone. Apple is a hit-driven company,” said Moore. “It’s had one hit afteranother.”For much of the last century, there were myriadcompanies run by ... ramp up sales in the crucial holiday period. For alot of consumer electronics, including the iPod, there are asmany sales during the holiday period as there are the restof the year. "iPhone ... Jonathan Ive, Apple has led the world inindustrial design. His partners at Apple include JonRubinstein, who oversaw a string of hit hardware, from the iMac to the iPod; and Ron Johnson, who masterminded Apple s...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc

... Apple, the corporate culture trickles down from Jobs.Just as Jobs is exceedingly demanding of the people who report to him, Apple s middle managers demand the samelevel of high performance from their ... price,typically the price of the stock when they were first hired.When they sell the stock, the difference between the “He pushed them to their limits, until even they wereamazed at how much they were ... who leaked product plans to the press. The staffer pointed to the Engadget blog, which reported arumor in 20 06 that the iPhone would be delayed. The falserumor caused a 2. 2 percent dip in Apple s...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf

... or"S.J.” Anyone else whose name is Steve is known by theirfirst and last names. At Apple, there is only one Steve. There are also F.O.S.—Friends Of Steve persons ofimportance who are to be treated ... capitalize on the last one. Critics say he was charging ahead so fast, herecklessly failed to follow through on what he’d built. Take the Mac and the Apple II. By the mid-1980s, the Apple IIwas the PC ... couldn’t easilyport their Apple II software to the Mac—they had to do acomplete from- the- bottom-up rewrite. And customersswitching to the Mac had to start from scratch. They had tobuy all...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt

... atMicrosoft, the company’s chief salesman who took over from Bill Gates, the programmer. “Then one day, the monopoly expires for whatever reason,” Jobs continued.“But by then the best product ... threeyears, besting the record previously held by The Gap. By spring 20 06, the stores were making $1 billion everyquarter. The stores account for a big—and growing—chunk of Apple s business, and are ... interface monopoly. The product people aren’t the ones that drive the company forward anymore,” Jobs said of Apple during thatperiod. “It’s the marketing guys or the ones who expand the business into...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot

... experience for the customer,” explainedJohnson. The store should be about the lifetime of the product, not the moment of the transaction. At many stores, the purchase ends the relationship with the store. ... that the Mac can be the hub of this newdigital lifestyle by adding value to these other devices.” 2 The digital hub is a fresh spin on the old “killer apps”strategy that has long driven the ... itcould prepare the packaging. The other groups working on the iPod—including the hardware and the software teams—knew the device only by its code name, “Dulcimer.” Evenwithin the graphics department,...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx

... pile. But at the end of the meeting, Jobs asked the four people present fortheir opinions. Chieco reached across the table and pulled the "iPod” card from the reject pile. The way Steve hadbeen ... than 20 0 millioniPods by the end of 20 08 and 300 million by the close of 20 09. Some analysts think the iPod could sell 500 millionunits before the market is saturated. All of which wouldmake the ... believes that Apple needs to wrest control of the devices partly from the consumer. The iPod is a goodexample. The complexities of managing an MP3 player arehidden from the consumer by having iTunes...
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Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

... GregoryMandich, MitchManock, JerryManovich, DavidManufacturingoverseasand product designMarketingMacworld Expoproduct reviewersand secrecyas theaterMercer, PaulMicrosoft Apple innovations, ... of - Jobs, Steve (cont.)NeXTpackaging, attention toperfectionism ofas permanent CEOPixaras product pickerquality, approach toquits Apple ( )reorganization of Apple ( )returns to Apple ... processiWeb Jobs, Steve Apple as reflection ofbiographical information business- related weaknessescancercharisma/reality distortion fieldas control freakdetail orientation offocus at Apple getting...
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