... stages, the processes at work within individuals are likely to be more cogni-tive (listening to information and education), affective (feelinginspired or afraid), and evaluative (weighing the pros ... redefined. In the midst of this ambiguity, individualsshould be placed into a new social group that will reinforce the new behavior and provide support for individuals engaging in the behavior change. 328 ... internationalassignees and their families.333Creating Infectious Change in Global Organizations 329 on collectivists and individualists. Personality & Social PsychologyBulletin, 25 , 124 2– 125 3.Corporate...