... afraid), and evaluative (weighing the pros and consinvolved in decision making). As individuals progress into the Iam, I have,andIdostages, the processes are more behavioral, suchas seeking reinforcement ... changing (that is, the cons). In these first three stages, the processes at work within individuals are likely to be more cogni-tive (listening to information and education), affective (feelinginspired ... thinking’’ in the design, translation,administration, and interpretation of the global survey (Scott& Mastrangelo, 2006) must be matched by global thinking in the action phase of the project....