... 34Chairman of the Board, 22 Chandler, A., 122 , 136Charmin, 80, 103Chevrolet, 58Chief Executive Officer (CEO), 23 Chief Operating Officer (COO), 23 Chief Strategy Officer, 24 Choice, strategic, ... Corporation, 2 Church & Dwight Company, 105, 106Circuit City, 96Cisco Systems, 9, 119, 121 , 122 , 126 Clayton Act, 21 Clorox, 85, 86Coca-Cola, 7, 34, 62, 1 52 Code of ethics, 28 Colgate-Palmolive, ... 124 , 130, 135, 137, 154General Foods, 58General Mills, 16General Motors Corporation, 2, 58, 96, 122 , 124 , 125 , 140Gerstner, L., 12 Ghosn, C., 1 42 Gillette, 54, 55Global Crossing, 17, 22 Global...