... Screen, 99 10 1General Electric, 3, 9, 10 , 14 , 19 , 53, 94, 99, 11 0, 11 7, 12 4, 13 0, 13 5, 13 7, 15 4General Foods, 58General Mills, 16 General Motors Corporation, 2, 58, 96, 12 2, 12 4, 12 5, 14 0Gerstner, ... Strategy Officer, 24Choice, strategic, 11 1, 11 6Christensen, C. M., 65Chrysler Corporation, 2Church & Dwight Company, 10 5, 10 6Circuit City, 96Cisco Systems, 9, 11 9, 12 1, 12 2, 12 6Clayton ... 26Case analysis, 16 1techniques, 17 0 17 2Case method, 16 1Case research resources, 17 3 17 5Cash cows, 98Cautious profit planner, 13 6Cellular structure, 12 8Centerassessment, 13 7 of gravity, 56responsibility,...