Contemporary Research in E-Marketing 10 pptx
Contemporary Research in E-Marketing_6 pptx
... putting the product into the shopping cart and movingto the checkout in order to pay for the item. In online environments, this usuallyinvolves entering personal details, billing and delivery information, ... assessing the informationquality of information-intensive e-commerce environments. The WebQUALinstrument is being iteratively refined by applying and adapting it to a variety ofe-commerce domains.Theoretical ... revising expectations The Total Customer Experience (TCE) 2: Prepurchase Interactions Reaching a site, browsing, assessing trustworthiness, searching for, and reading product information...
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Contemporary Research in E-Marketing_10 pptx
... compa-nies continue to be more constrained than larger companies on the Internet.Diverse low-cost methods for online advertising are available online (e.g.,indexing in diverse search engines), but ... (URLs) through online and off-line media, in order toincrease online visibility: placing the URL in off-line advertisements, registeringthe Web site with global and local search engines and Web ... 2006, Idea Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.online business environment. On the Web, two main factors are...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... Balocco,Gandini, & Rangone, 2002). In the marketing literature, a variety of innovative Internet-based marketinginstruments are described. In this context we define marketing instruments ... management in on-line communication? Proceedings of the 4thApplication of Internet-Based Marketing Instruments 291Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic ... analysis of online shopsCriterion observation instruction answer categories related to retail marketing instrument/Internet feature Industry industry the retailer is operating in general information...
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The Field Behind the Screen: Using Netnography For Marketing Research in Online Communities pptx
... sociallyreinforcing consumption. Hence, marketingresearchers interested in online word-of-mouth and influence may find it useful totrack how tourists and minglers are socializedand “upgraded” to insiders ... corroborating,interpreting and critically evaluating thisinformation, insights might be gained toJournal of Marketing Research Vol. XXXIX (February 2002), 61-721212“purposive sampling” in market-orientedethnography ... Screen: Using NetnographyFor Marketing Research in Online Communities*Consumers making product and brandchoices are increasingly turning to computer-mediated communication for information...
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Contemporary Research in E-Marketing_1 pdf
... that Contemporary Research in E-Marketing Volume 2Sandeep KrishnamurthyUniversity of Washington, USAHershey • London • Melbourne • SingaporeIDEA GROUP PUBLISHING Contemporary Research in E-Marketing Volume ... discuss-ing clothes. Their work could very well be the missing piece in our understand-ing of online research and is a must-read for everyone interested in using theInternet as a research ... Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.and education and training (e.g., interactive education, online training) (Hanson,2000;...
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Contemporary Research in E-Marketing_2 pot
... NazarIndiafmAllindiaMeanMapsofindiaRediffIndianinfolineEvaluation of Web Sites on Information and Entertainment Properties 29Copyright © 2006, Idea Group Inc. Copying or distributing in print ... significant in generating positive affect in high entertainment sites.An interesting result obtained is that for some high entertainment sites (e.g.,indiafm.com), the individual information ... www.123india.com www.indiainfo.com www.indiatimes.com www.indya.com www.webindia.com www.mapsofindia.com www.timesofindia.com www.naukri.com www.indiainfoline.com Information Properties...
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Contemporary Research in E-Marketing_3 docx
... Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited. Research Question 6Table 9 reveals, in our opinion, the most interesting ... Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.DVDs. In S. Krishnamurthy (Ed.), Contemporary research in e-market-ing, ... platform where, in 20 years’ time, everyIndian who is looking for a job can find one.” In March 1997, as the influence ofthe Internet was beginning to grow in India, Naukri.com was launched as afloorless...
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Contemporary Research in E-Marketing_4 docx
... been discontinued.Innovative MailingInstead of sending out plain brochures to corporate clients, the marketing teamat Naukri.com has an innovative theme-based direct mailing. For instance, itcreated ... Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited. 84 SwamiCopyright © 2006, Idea Group Inc. Copying or distributing in ... development of business, growingproducts, and increasing product offerings. Once venture capital funding wastaken, a conscious decision was taken to shift focus to grow business, invest in infrastructure,...
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Contemporary Research in E-Marketing_7 pot
... strategic guide to aid in engaging, retaining, transacting, andsustaining new customers every day.ReferencesAaker, D. A. (2002). The Internet as integrator: Fast brand building in slowgrowth market. ... prohibited.Key Success Factors in Building Brands OnlineThe Internet offers the potential to gain new customers by generating productawareness, increasing market penetration, and gaining offshore customersthrough ... factor involving the informationthey share with the company, one way to win and keep customer’s loyalty is to168 AndreiniCopyright © 2006, Idea Group Inc. Copying or distributing in print or...
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Contemporary Research in E-Marketing_9 potx
... Building models for marketingdecisions: Past present and future. International Journal of Research in Marketing, 17, 105 –126.Levin, M. (1996). Perspectives—The future of interactive marketing. ... distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.and includes the pleasure of looking at windows, trying on clothes, meetingfriends, and involving ... what happens in the site itself. Within the log filesare contained all the information relevant for checking visits and itinerariesthe customers use in the site, including its advertising spaces.There...
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