... through on-lineinteraction. Journal of Interactive Marketing, 16(Winter), 2–14.Godin, S. (1999). Permission marketing: The way to make advertising workagain. Direct Marketing, 62(2), 60– 63. Graber, ... communications.Businesses collect information with consumers knowingly providing the informa-tion (i.e., through filling out online forms) or unknowingly (i.e., online behaviortracking, use of store ... role of task analysis in capturing requirements for the interface design. Interacting withComputers, 9, 36 7 38 4.Saeed, K. A., Hwang, Y., & Grover, V. (20 03) . Investigating the impact ofwebsite...