... 3. 81 0.99 3 On-farm diversification 3.44 1. 21 8/9 Vertical cooperation 3.40 1. 20 10 Horizontal cooperation 3.27 1. 20 11 Off-farm investments 2.75 1. 21 14 Off-farm employment 2.27 1. 31 17 ... than other farmers 7 16 44 22 11 3 .14 1. 04 I need to take risks to be successful 9 15 26 40 10 3.27 1. 12 I am reluctant to introducing new ideas 14 27 29 25 5 2.79 1. 12 New technologies ... (Spring), 12 17 . Meuwissen, M.P.M., Velthuis, A.G.J., Hogeveen, H., Huirne, R.B.M., 2003b, Traceability and certification in meat supply chains. J. Agribusiness 21: 16 7 18 1. Skees, J.R., 19 99,...