... innovation and interactivecontrols 72–3innovation and MCS 1, 5, 22, 37 57 and adaptive routines 41–2 and autonomous strategic ac-tions 45 6, 47, 52 –4, 55 cybernetic model of 37, 39–41, 42 and deliberate ... 3crafting strategy, and practicetheory 106, 107, 121creativity and the BSC 1 35 and innovation 53 culture, and innovation 40, 53 customer functionality and quality 1 25 customer satisfaction and lack ... deliberate strategy 43, 46, 47–9, 52 and induced strategic actions 44 5, 47, 49 52 management accountinginnovations 1 25 and strategic change 38, 42–6 and strategic innovation 46, 47, 55 –6inside-out...