... Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci and testing possible business models, managers will be better prepared for the future. Similarly, ... of linkage between business and IS is defined as the level of mutual understanding of and commitment to the business and IT mission, objectives, and plans [Reich and Benbasat 1996]. In other ... Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci Linder, J. and S. Cantrell (2000). "Changing Business Models: Surveying the Landscape"...