... Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci when one can exactly understand, say and show what elements will change. In this regard, Linder and Cantrell ... of linkage between business and IS is defined as the level of mutual understanding of and commitment to the business and IT mission, objectives, and plans [Reich and Benbasat 1996]. In other ... Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci Linder, J. and S. Cantrell (2000). "Changing Business Models: Surveying the Landscape"...